Launch a fleet of robotic pizza vans and you’re going to get painted as the robotic pizza company. It’s a hard label to shake off — but as far as labels go, it’s a pretty cool one. Even so, Zume Pizza has long made it clear that it has broader plans to move beyond pizza delivery, in order to serve the broader food industry as a whole.
The first step toward that more ambitious approach is today’s news that the company is forming Zume Inc., a larger umbrella under which the Zume Pizza brand will continue to exist and focus on that titular foodstuff. The broader company, on the other hand, will provide its technological know-how to any restaurants that want to get into the food truck game.